Every fashion person can remember the first Target designer collaboration they simply had to have. Mine was Erin Fetherson, 2007, when I was adamant a heart-shaped tote bag should replace my backpack. (What can I say? I started early.) For designer Sergio Hudson, the 2011 link-up with Missoni was the one. “We stalked every Target in the states surrounding my state to get every part from the home, the clothing, the children’s clothes—it was an amazing collaboration,” he tells me. “And I always said, if I get the opportunity, I would love to do that.”
Hudson’s opportunity has arrived. Target has selected three fashion insider-beloved brands—La Ligne, Kika Vargas, and Sergio Hudson—for their fall 2022 designer collaboration. Pieces from all three collections will be $70 or less, and will become available to shop in Target stores and on Target.com on Sunday, October 9.
The aesthetics are vastly different from capsule to capsule. Kika Vargas’s is filled with hand-painted prints inspired by her home in Colombia, with a heavy dose of volume across puff-sleeve dresses—the designer’s absolute “favorite,” she says—and mid-sleeve wrap jackets. La Ligne’s, like its core brand, is all about that stripe: seen in silky matching pajama sets, in coordinating knit wear, and in pillowy sweaters you’ll want to bundle up in immediately. As for Sergio Hudson, homages to ’80s and ’90s tailoring seen just last week on his Collection 10 runway appear again in vibrant suit sets and body-clinging dresses. It’s the “fabulousness” of his high collection, but for the working woman who’s rushing kids to school instead of heading to the Met Gala.
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Across them all, La Ligne co-founder Valerie Macaulay finds the common thread: “There’s this element of fun and this idea that they’re for people who love getting dressed.” (Emphasis hers.) The designers tell BAZAAR.com their Target capsules cover their labels’ greatest hits, with a focus on “wearability and layerability,” per La Ligne co-founder Meredith Melling. In other words, they’re a gift for transitional weather dressing.
On Target’s side, the past twenty-odd years of designer collaborations have been mostly about their wide-ranging customers, from the Middle America woman whose first introductions to Altuzarra or Jason Wu came from their bullseye collections, to the NYC fashion girlies who want every scrap of fabric Rodarte touches–both the runway and Target versions. The price-point is accessible to just about anyone; in recent years, that’s also been true regarding sizing. For this fall’s lineup, all three brands’ capsules come up to a 4X—a broader range than what they can typically offer.
“One of the reasons guests love shopping at Target is because of our focus on style—and our ability to deliver that style at incredibly affordable prices,” Jill Sando, executive vice president and chief merchandising officer at Target, said in a press release. “Our newest collaboration […] is a celebration of style, and we know our guests will love this collection of trend-forward pieces that reflect each designer’s distinct, diverse perspective on fashion.”
Every Look from Target’s Fall 2022 Designer Collaborations
All three design teams recognize partnering with a gargantuan retailer is a fashion signal boost. It’s more sentimental than watching purchases ring up from anonymous shoppers on an Excel sheet, however. Hudson sees an affordable remix of his line as a gift to the family who can’t typically wear his label but have always supported him.
For Vargas, it’s a close connection to the heart of an industry based thousands of miles from her brand’s operations. “This kind of collection really gets you so much closer to the fashion industry core,” she explains. “Latin America can sometimes feel kind of separate, which has its ups as well. It’s nice to be in our part of the world and have all that warmth and color, but these collaborations give us as a whole, as Colombia, such great exposure.”
La Ligne co-founder Molly Howard views her label’s Target debut as an evolution of other milestones in its six-year history: the first time she recognized one of the brand’s sweaters on a complete stranger at the opening of the first store. “They’re these moments where you feel validated in a way, and you’re not just faking it any more. […] It feels like the next chapter in the brand.”
It only takes looking back at the list of past brands who’ve gotten their Target badge to understand its significance for an emerging designer: Jason Wu, Proenza Schouler, Anna Sui, Victoria Beckham. “Some of the greats have done it, and I’m glad to walk in their footsteps,” Hudson says, “And to tread new footsteps for people to come after is an amazing honor.”
See every item in the collection before it becomes available on October 9, above.
This post has been updated.
Halie LeSavage is a New York City-based writer and editor for Bazaar.com, where she covers all things e-commerce and shopping. Her work has previously appeared in Glamour and Morning Brew.
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