Lily Collins Is the Newest Face of Living Proof

If you binged Emily in Paris, you likely noticed Emily Cooper’s perfectly bouncy curls that embodied quite the opposite of the laid-back, je ne sais quoi French attitude toward hairstyling. But in real life, Lily Collins, who plays the titular Parisian, leans more into the relaxed style of the French. And now, the actress is making the most of her iconic hair as the new face of Living Proof.

Though she may be the face of a major haircare brand, the 33-year-old star admits she tries to stretch a hair wash to the brink (with help from lots of dry shampoo). “I used to be embarrassed going out when it’s been a few days of not washing my hair,” Collins says. “Now I’m proud of it, and I’ll see how long I can last.”

We catch up with the actress on Zoom to chat about all things hair, including her favorite products, her hair icons, and new bangs that may or may not make their way onto Season 3 of the Netflix series.


What has your relationship with your hair been like? Do you feel like you’ve found your personal hairstyle?

That resonates really strongly with me, because my hair was my identity. I found that when you are figuring out who you are when you’re younger, the most direct representation is going to be your hair and your makeup. I also didn’t know that you could have healthy hair and change it. So for me, I never wanted to cut it, I never wanted to color it. My hair was my safety blanket.

I remember the second movie that I ever did—I didn’t want my fear of change to take away this opportunity—and the second that I dyed it. Then I thought, The floodgates are open now, so let’s just keep doing it. I think because I saw how it changed my performance. I didn’t recognize myself, because I’d always look the same. All of a sudden, colors are looking different on my skin tone, whether it’s with makeup or with clothing. It just was an extension of me and a new side of my personality. And I thought, This is more immersive than I’ve ever been just in a character, and I want to experiment more. That was the first experience of changing my hair in that regard.

There have been a few color changes for roles that have helped really signify different experiences. And then, there have been two haircuts that were personal choices … because I needed internally to feel like I was expressing something different and a change. Hair is kind of that great way to have a noncommittal change, because it will grow back or the color will grow out. It’s fun to play around.

lily collins

Living Proof

Which hairstyle of yours has been your favorite, whether it’s been personal or for a role?

Bangs have always been something I’ve really wanted, but didn’t know when would be the right time [to get them], because it’s a dedicated choice. Yes, they’ll grow back. But it’s a very obvious choice that you’re making, and you can’t do it when you’re in the middle of shooting a project. Then I thought, Is it a change that I really do want to make, and is it going to work for my face? It took a long time for me to make that decision, but when I started dreaming about the change, I knew it was something for me.

I think I was 25 when I chopped my hair into a pixie cut, and that was slightly terrifying, but freeing in a lot of ways. A lot of people didn’t believe that it wasn’t for a movie, because sometimes those big choices have to be because someone else is telling you that you need to. But I needed a fresh start and wanted a different perspective of myself. I wanted my self-identity to mature and change in a different way. It was a life choice that I was so excited to make. And it grew out, of course.

Do you remember being in that moment, when you decided to chop your hair off?

My grandmother was a ballerina and used to have long, beautiful, luscious hair. Then, when she got older, she cut it and still looked so chic and sophisticated. It was definitely an elegant choice that she made at a certain age. I never asked her how old she was when she chopped it, but saw the different side of her personality that came out when she cut it.

I have worked with [hairstylist] Mara Roszak for so long, and we talked about it for a couple of years, but always with a wig. Then, we were sitting in my apartment getting ready for the Vanity Fair Oscars party and I go, “So we’re doing it tonight. It’s going to debut tonight.” And Mara was like, “Let’s do it.” And people were like, “Huh? What did you do?” I was like, “I did it.” It felt great.

You just got married last fall, and your hair looked gorgeous. What was your inspiration behind that style?

I debated back and forth whether I wanted it in an updo. And there were always two ways to go, which was more slicked back and out of the face or down and more whimsical. I kept thinking about wind as a factor, because it’s going to be outside. Also, I really wanted to showcase how happy I was. I wanted my face clear, and I didn’t want to be futzing with it all night. I knew that the dress would help dictate the overall feeling, and when I added the cape with the hood, it became so clear that in order to have a no-fuss situation and to not take away from the dress. My mom gave me these vintage combs that we then put in the back. That all kind of led me to the decision. It just felt effortless and classic, and that’s what I wanted.

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Do you prefer hair to be polished like Emily’s or relaxed with a je ne sais quoi feel?

I’m more of an air-dry, relaxed-look kind of person. I think now having bags, they add more of a done look to even a relaxed look like that French je ne sais quoi thing. Even if you’re working out and you put your hair in a bun or a ponytail, but you have bangs, it still feels like you’ve done something without doing anything.

I love that Emily’s hair is what it is with that barrel curl and kind of really coiffed and perfected, because that’s very much an extension of her personality and how she views herself—not wanting a hair to be out of place and a little high-strung. She wants to always put her best foot forward. And if the wind picks up and there’s a stray hair, it’s like, oof—it takes a lot to like wrangle that back in internally.

I’ve learned that less is more. The more product you put in your hair, the more perfect you want it to look, the more there is to go wrong with it. That being said, when I’m doing a carpet or going to an event and someone else can use their artistry to create a look and secure, then I’m like, “Let’s go wild.”

Then, with the help of dry shampoo, specifically Living Proof’s, I will make that hairstyle last a week.

Have you seen any of the comments or memes on TikTok and Instagram about Emily’s hair, and how it’s so perfectly curled, unlike the recent beachy wave trend?

Oh, that’s funny. No, I haven’t seen that. I think because she gets inspired by her time in France. Yeah, she did cut it a little bit, and now I have bangs, which I’m wondering if we’ll be working with for Season 3.

In Season 1, she was very much inspired by American cinematic icons, and more of that American feel. Then, Season 2, we as a show, embrace more of Paris and France, whether it be the language or also old cinematic icons or French culture. So I’m wondering what we’re going to be doing for Season 3.

The bangs could be in.

Yeah, it’s an Amélie type of feel. We should work that in.

Is there, like, a decade or icon you look to for hair inspo?

I’ve always admired Audrey Hepburn. I think that she—whether she had long hair, short hair, bangs, no bangs—she just had that face that could pull it off. I love that quiet confidence that spoke so much to kind of her identity and this kind of grounded centered woman that could do anything and face the world.

I also just love Tilda Swinton, but I don’t think I could pull her hair off. I just love seeing what she’s does and how she totally transforms every character that she plays and always looks so different.

If you could pick, like, any three products to have in your bag, what would they be?

First, the Living Proof Advanced Clean Dry Shampoo. I have one in my bag over there and always one in my car. If I have a big enough purse, it’s in my purse. I also like Burt’s Bees Lip Balm. I’m a big lip balm girl. And mascara, because it’s the gateway to your eyes. I mean, it’s one of the first things I notice about somebody. I love the Lancôme Hypnôse Drama Mascara always. Also, a good hand cream and sanitizer.

This interview has been edited and condensed for clarity.

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